Interview with the founder of Weldconn | Focusing on technology as the core and quality as the foundation, Widycon has been deeply involved in the health equipment manufacturing industry for over 30 years.

Column:Company News
Previously, the company's founder/director Qiu Jianbiao was interviewed. Regarding topics such as enterprise development, technological research and development, quality control, service philosophy, and future planning, he shared the original intentions and perseverance that have guided Weldconn throughout its journey.

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                                          Weldconn's founder and chairman/Qiu Jianbiao



Introduction to the Interview 

Today, we present a unique conversation. There is no grand blueprint presentation, nor any lengthy data listing. We had an in-depth discussion with the founder of Widikon, talking about the "difficult but correct things" on the road of entrepreneurship, and exploring how a company can maintain its core values and define the future in the wave of intelligent manufacturing.


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对话节选

Dialogue Excerpt



Q:Among the many options available, why did Vividon choose to start its market entry with elliptical machines? Was this a matter of chance or a well-thought-out strategic decision?

A:

This is by no means a coincidence. It is a precise positioning based on our comprehensive consideration of the market, 

technology and our own characteristics. 


The "pain points" and "blind spots" of the market: At that time, the domestic commercial fitness market had a mature 

understanding of treadmills and stationary bikes, but the elliptical machine - a category that has been proven to be friendly 

to joints and highly efficient in motion in Europe and America - was still regarded as a "supplement" in China, and its 

commercial potential was severely underestimated. There was a gap between "demand perception" and "quality supply" in 

the market, which gave us an opportunity. 


The "complexity" of technology is akin to a "moat": The elliptical trainer may seem simple on the surface, but it is actually 

highly sophisticated. Its movement trajectory, smooth transmission, and comfortable gait represent extremely challenging 

engineering tasks that involve the complex integration of mechanics, biomechanics, and materials science. This precisely 

leverages our core team's profound accumulation in precision manufacturing and structural engineering. Successfully 

developing the elliptical trainer is itself a "qualification certification" of technical capabilities. 


The "anchoring" effect of product categories: An outstanding elliptical machine can intuitively convey an "smooth", "stable" 

and "professional" user experience. We believe that by achieving the highest standards in conquering a difficult category, 

the technical credibility and quality reputation established will be like an "anchor", laying the most solid foundation of trust 

for us to expand our full product line in the future. Facts have also proved that our elliptical machines have become the 

"first card" that many customers recognize and trust in Weldconn.





Q:The company has now expanded its range of equipment to include treadmills, stair climbers, and other forms of aerobic exercise equipment. Does this indicate a change in the company's development direction?

A:

This precisely represents the strategic focus and deepening. The logic of our expansion is based on a core judgment: 

Business customers do not need an isolated machine; rather, they need a "aerobic system solution" that can work 

collaboratively, has consistent quality, and provides efficient services. 


Meeting the "completeness" requirements of business scenarios: When a professional gym plans the aerobic area, it needs

 to consider equipment configuration, the diversity of user experience, and the convenience of procurement management.

 If we can only provide elliptical machines, it means that customers will have to purchase from multiple brands, which will 

bring a series of complex problems such as compatibility, maintenance, and after-sales coordination. Becoming a 

"one-stop aerobic solution provider" is our response to the deep-seated needs of customers." 


"Modular" reuse of the technical platform: Our expansion does not start from scratch. The magnetic control technology, 

shock absorption system, intelligent interaction logic, and self-power generation scheme accumulated on the elliptical 

machine have formed a powerful "technical core platform". When developing the treadmill, we focused on overcoming 

new drive and running belt systems based on this foundation; when developing the stair machine, we strengthened its 

load-bearing capacity and continuous power output. This ensures that all product series have a highly consistent "Vidicon 

gene" in terms of core experiences (such as smoothness, quietness, and durability). 


Building "ecological barriers" for commercial competition: A single-category champion may be disrupted by price wars or

 a technological breakthrough. However, a comprehensive product matrix that covers mainstream aerobic needs and 

ensures that each product meets the commercial benchmark standards constitutes a more stable competitive barrier. It 

reflects our profound understanding of business operation laws and the upward transformation from "product manufacturer" 

to "solution service provider".










Q:The company is simultaneously targeting both the commercial and high-end household markets. These two markets have almost completely different logic in terms of research and development, production, and marketing. How do we balance these two aspects, and why do we insist on "walking on two legs"?

A:

This is indeed quite challenging, but we view it as an essential internal skill that we must cultivate. The key to balance lies

 in the principle of "common technical foundation, separate demand paths". 


Similar technology, no reduction in standards: Whether for household or commercial use, they share the same set of 

underlying technical philosophy and core quality standards. For example, the motors, bearings, and control chips of 

household products often directly adopt the commercial-level supplier system. We do not lower the durability standards 

just because it is a household product; this is the bottom line. The difference lies in that we will optimize the noise 

reduction, aesthetic design, and space adaptability for household products. 


Demand segmentation, precise definition: At the R&D end, we have two teams that are deeply integrated yet have their 

own focuses. The commercial team is concerned with "how to withstand 10 hours of intense use every day for 10 years", 

focusing on ultimate reliability and ease of maintenance. The household team is concerned with "how to become a 

technological art piece in the living room and make family members fall in love with using it", focusing on ultimate 

experience and emotional connection. In terms of marketing, it has completely independent narratives and channels. 


Strategic synergy, two-way empowerment: The commercial market serves as the "testing ground" and "display window" 

for our brand strength and technological innovation, helping us establish a professional industry image. The high-end 

household market enables us to more directly listen to the voices of end users, feed back our insights into humanized 

experiences, and even give rise to some cutting-edge technologies (such as more advanced interaction designs). Once 

these technologies mature, they can be transferred to the commercial sector. Together, these two aspects form a valuable 

closed loop.


Q:In today's era where manufacturing profits are generally shrinking, Vidicon still insists on allocating a high proportion of its revenue to research and development. How do you view the long-term value of this investment? How does it specifically shape the future of the company?

A: 

I have always believed that research and development investment is not a cost, but an investment in the future, and it is 

the only "life-sustaining elixir" for an enterprise. It specifically shapes our future in three aspects: 


Define "differentiation" and escape the price war: When the industry becomes saturated with homogeneity and engages in 

price competition, continuous R&D investment is the only engine that can enable us to break out of this "sea of red". It

 gives us the ability to define the experience standards of the next generation of products - such as more intelligent

 resistance adaptation, more realistic immersive interaction, and lower overall energy consumption. What we compete for 

is not the minor differences in parameters today, but the generational differences in user experience over the next three years. 


Build "technological assets" and achieve non-linear growth: Every investment in research and development is gradually 

transforming into patents, proprietary technologies, databases, and algorithms. These intangible assets constitute

 "technological assets" that cannot be replicated by others. For instance, the data we have accumulated in the motion 

trajectory algorithm might become a platform open to third-party developers in the future; our experience in material 

fatigue testing might give rise to new consulting services. This has opened up value growth space beyond the products for

 the enterprise. 


Starting from the elliptical machine, then expanding to a full range of product categories, followed by dual-market 

operation, and finally investing heavily in research and development - behind these series of choices lies a coherent logical 

thread: based on a solid technical engineering capability, deeply understanding and leading market demands, ultimately 

becoming a long-termist who earns trust through solutions and continuous innovation.



Q:What is the one sentence you most want to say to your global partners and users?

"Thank you for your trust. Trust is the most precious gift in the business world. We understand that every device that goes global does not merely represent a simple transaction; it represents the career of an entrepreneur and the hard work and well-being of countless users. The purpose of Vicon's existence is to ensure that this trust never fails."


Interview Summary

Looking at the entire conversation, Weldconn's story is fundamentally not about how to seize opportunities more quickly,

 but about how to build "reliability" more patiently - reliable products, reliable technologies, reliable systems, and 

ultimately becoming a reliable partner in the hearts of customers. 


This path is destined to be a marathon on a "slow track". It lacks the legendary quick victory of a blitzkrieg, but is filled 

with the hard training of basic skills, the rejection of short-term temptations, and the belief in long-term value. 


In this era that highly values "speed", this proactive choice of "slowness" and "difficulty" has instead shaped a unique and 

unshakable force. 


Born for quality, made for dreams. This might be the sole and never-extinguished torch that Vidicon has lit for itself and 

for its fellow participants in this marathon. 



Weldconn Technology 

Only lead, never follow.














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