Introduction to the Interview
Today, we present a unique conversation. There is no grand blueprint presentation, nor any lengthy data listing. We had an in-depth discussion with the founder of Widikon, talking about the "difficult but correct things" on the road of entrepreneurship, and exploring how a company can maintain its core values and define the future in the wave of intelligent manufacturing.

对话节选
Dialogue Excerpt
Q:Among the many options available, why did Vividon choose to start its market entry with elliptical machines? Was this a matter of chance or a well-thought-out strategic decision?
A:
This is by no means a coincidence. It is a precise positioning based on our comprehensive consideration of the market,
technology and our own characteristics.
The "pain points" and "blind spots" of the market: At that time, the domestic commercial fitness market had a mature
understanding of treadmills and stationary bikes, but the elliptical machine - a category that has been proven to be friendly
to joints and highly efficient in motion in Europe and America - was still regarded as a "supplement" in China, and its
commercial potential was severely underestimated. There was a gap between "demand perception" and "quality supply" in
the market, which gave us an opportunity.
The "complexity" of technology is akin to a "moat": The elliptical trainer may seem simple on the surface, but it is actually
highly sophisticated. Its movement trajectory, smooth transmission, and comfortable gait represent extremely challenging
engineering tasks that involve the complex integration of mechanics, biomechanics, and materials science. This precisely
leverages our core team's profound accumulation in precision manufacturing and structural engineering. Successfully
developing the elliptical trainer is itself a "qualification certification" of technical capabilities.
The "anchoring" effect of product categories: An outstanding elliptical machine can intuitively convey an "smooth", "stable"
and "professional" user experience. We believe that by achieving the highest standards in conquering a difficult category,
the technical credibility and quality reputation established will be like an "anchor", laying the most solid foundation of trust
for us to expand our full product line in the future. Facts have also proved that our elliptical machines have become the
"first card" that many customers recognize and trust in Weldconn.
Q:The company has now expanded its range of equipment to include treadmills, stair climbers, and other forms of aerobic exercise equipment. Does this indicate a change in the company's development direction?
A:
This precisely represents the strategic focus and deepening. The logic of our expansion is based on a core judgment:
Business customers do not need an isolated machine; rather, they need a "aerobic system solution" that can work
collaboratively, has consistent quality, and provides efficient services.
Meeting the "completeness" requirements of business scenarios: When a professional gym plans the aerobic area, it needs
to consider equipment configuration, the diversity of user experience, and the convenience of procurement management.
If we can only provide elliptical machines, it means that customers will have to purchase from multiple brands, which will
bring a series of complex problems such as compatibility, maintenance, and after-sales coordination. Becoming a
"one-stop aerobic solution provider" is our response to the deep-seated needs of customers."
"Modular" reuse of the technical platform: Our expansion does not start from scratch. The magnetic control technology,
shock absorption system, intelligent interaction logic, and self-power generation scheme accumulated on the elliptical
machine have formed a powerful "technical core platform". When developing the treadmill, we focused on overcoming
new drive and running belt systems based on this foundation; when developing the stair machine, we strengthened its
load-bearing capacity and continuous power output. This ensures that all product series have a highly consistent "Vidicon
gene" in terms of core experiences (such as smoothness, quietness, and durability).
Building "ecological barriers" for commercial competition: A single-category champion may be disrupted by price wars or
a technological breakthrough. However, a comprehensive product matrix that covers mainstream aerobic needs and
ensures that each product meets the commercial benchmark standards constitutes a more stable competitive barrier. It
reflects our profound understanding of business operation laws and the upward transformation from "product manufacturer"
to "solution service provider".
Q:The company is simultaneously targeting both the commercial and high-end household markets. These two markets have almost completely different logic in terms of research and development, production, and marketing. How do we balance these two aspects, and why do we insist on "walking on two legs"?
A:
This is indeed quite challenging, but we view it as an essential internal skill that we must cultivate. The key to balance lies
in the principle of "common technical foundation, separate demand paths".
Similar technology, no reduction in standards: Whether for household or commercial use, they share the same set of
underlying technical philosophy and core quality standards. For example, the motors, bearings, and control chips of
household products often directly adopt the commercial-level supplier system. We do not lower the durability standards
just because it is a household product; this is the bottom line. The difference lies in that we will optimize the noise
reduction, aesthetic design, and space adaptability for household products.
Demand segmentation, precise definition: At the R&D end, we have two teams that are deeply integrated yet have their
own focuses. The commercial team is concerned with "how to withstand 10 hours of intense use every day for 10 years",
focusing on ultimate reliability and ease of maintenance. The household team is concerned with "how to become a
technological art piece in the living room and make family members fall in love with using it", focusing on ultimate
experience and emotional connection. In terms of marketing, it has completely independent narratives and channels.
Strategic synergy, two-way empowerment: The commercial market serves as the "testing ground" and "display window"
for our brand strength and technological innovation, helping us establish a professional industry image. The high-end
household market enables us to more directly listen to the voices of end users, feed back our insights into humanized
experiences, and even give rise to some cutting-edge technologies (such as more advanced interaction designs). Once
these technologies mature, they can be transferred to the commercial sector. Together, these two aspects form a valuable
closed loop.
Q:In today's era where manufacturing profits are generally shrinking, Vidicon still insists on allocating a high proportion of its revenue to research and development. How do you view the long-term value of this investment? How does it specifically shape the future of the company?
A:
I have always believed that research and development investment is not a cost, but an investment in the future, and it is
the only "life-sustaining elixir" for an enterprise. It specifically shapes our future in three aspects:
Define "differentiation" and escape the price war: When the industry becomes saturated with homogeneity and engages in
price competition, continuous R&D investment is the only engine that can enable us to break out of this "sea of red". It
gives us the ability to define the experience standards of the next generation of products - such as more intelligent
resistance adaptation, more realistic immersive interaction, and lower overall energy consumption. What we compete for
is not the minor differences in parameters today, but the generational differences in user experience over the next three years.
Build "technological assets" and achieve non-linear growth: Every investment in research and development is gradually
transforming into patents, proprietary technologies, databases, and algorithms. These intangible assets constitute
"technological assets" that cannot be replicated by others. For instance, the data we have accumulated in the motion
trajectory algorithm might become a platform open to third-party developers in the future; our experience in material
fatigue testing might give rise to new consulting services. This has opened up value growth space beyond the products for
the enterprise.
Starting from the elliptical machine, then expanding to a full range of product categories, followed by dual-market
operation, and finally investing heavily in research and development - behind these series of choices lies a coherent logical
thread: based on a solid technical engineering capability, deeply understanding and leading market demands, ultimately
becoming a long-termist who earns trust through solutions and continuous innovation.
Q:What is the one sentence you most want to say to your global partners and users?
"Thank you for your trust. Trust is the most precious gift in the business world. We understand that every device that goes global does not merely represent a simple transaction; it represents the career of an entrepreneur and the hard work and well-being of countless users. The purpose of Vicon's existence is to ensure that this trust never fails."
Interview Summary
Looking at the entire conversation, Weldconn's story is fundamentally not about how to seize opportunities more quickly,
but about how to build "reliability" more patiently - reliable products, reliable technologies, reliable systems, and
ultimately becoming a reliable partner in the hearts of customers.
This path is destined to be a marathon on a "slow track". It lacks the legendary quick victory of a blitzkrieg, but is filled
with the hard training of basic skills, the rejection of short-term temptations, and the belief in long-term value.
In this era that highly values "speed", this proactive choice of "slowness" and "difficulty" has instead shaped a unique and
unshakable force.
Born for quality, made for dreams. This might be the sole and never-extinguished torch that Vidicon has lit for itself and
for its fellow participants in this marathon.
Weldconn Technology
Only lead, never follow.